Commercial Analysis

This Chevy commercial uses the Glee cast to appeal to authority. The Glee kids are extremely excited that they are getting free cars which might show to people that this is the best vehicle. The commercial say “performance is sweeter, and life is completed in a Chevrolet". They are trying to say that owning this vehicle will better your life. They also use repetition and a catchy song so that it gets stuck in your head. Some persuasive words and better, deal, Chevy runs deep. I would not buy this product because I am more of a Chrysler or Dodge person. They use the color white to show that it is pure and innocent. There is also sex appeal with some of the girls wearing little outfits. This appeals to Ethos because it uses known characters.